What is JSON-LD, and why is it more important than ever for searchability?

• Search is changing
• You now need to be ready for LLM discoverability
• How do LLMs read website? (Hypothetical)
• JSON-LD is a way to make your website more discoverable by LLMs
• There are other ways (obviously)
• How would you build a system to check your website is ready for LLMs?